Arte Agora

Defining Arte Agora

Here’s spreads from the book laying forth the basics. Buy the entire book here.

Arte Agora is art that is made, sold, or placed in the public way. It is art made at the intersection of three separate disciplines — outsider art, commercial art and street art. Arte Agora happens outside, in the marketplace, with human transaction and constant renewal at the core.
Diagram showing the relationship between outsider art, street art, and commercial art
Arte Agora is often created by artArte artists outside, in plain view of pasists passersby, and without permanent sersby, shelter or a place for art materishelter materials.
List of parameters relating to making art outside that relate to the discipline of Arte Agora
An essence of Arte Agora is comAn communion in the form of transaction. munion Artists who are directly seeking to sell their work to other people one-on-one, bypassing the masone-massive scale and reach of brands sive and technology.
List of parameters relating to selling art outside that relate to the discipline of Arte Agora
In Arte Agora, the focus is tightly wrought around accessible items in reach of the people in formats that can be removed intact.
List of parameters relating to placing art outside that relate to the discipline of Arte Agora